What full rights can include
Paid ads, edits, multiple platforms, long duration, global use, raw footage or ownership-style terms.
The brand wants full rights. Do not answer yet.
“Full rights” can mean broad, long-term or perpetual use. That is usually not the same price as one UGC asset.
Calculate full rights →Why creators undercharge
The wording sounds simple, but it can give the brand far more commercial value than a normal content license.
What to clarify
Ask if they mean perpetual usage, buyout, all platforms, global territory, edits, raw files and sublicensing.