Complete sample / Deal Reply Pack
A $300 content fee. A brand that also wants paid ads.
Here is the full reply pack for one example deal. Your own pack uses the scope and price from your calculation.
Illustrative suggested total: $564. This is a calculator estimate, not a guaranteed market rate or earnings claim.
1. Counter-offer
My rate would be $564 for Paid ads for 3 months in the selected regional territory. This includes content creation and the usage rights listed above.
2. Usage clause wording
Usage scope: the quoted $564 covers Paid ads for 3 months in the regional territory across Meta ads. Usage starts on the first publication or campaign launch date and is limited to this scope.
3. Renewal terms
Any extension beyond the agreed term, platform scope or territory requires written approval and a renewal fee before continued use.
4. Invoice lines
| Base content fee | $300 |
| Paid ads | $135 |
| Territory multiplier | $84 |
| Platform scope | $45 |
| Total | $564 |
5. Client-ready PDF
The calculator, suggested range and price breakdown are free. The optional $12 one-time unlock adds the reply pack and PDF for your own deal. No subscription. After payment, paste the license key from your receipt into the tool.