Organic vs paid
Organic posting is normal brand social use. Paid ads are commercial media use and should usually be priced separately.
How much should you charge for paid ads usage?
If a brand wants to put ad spend behind your content, your content fee is not the full deal value.
Calculate paid usage →What to define
Set the ad platforms, duration, territory, whether Spark Ads or whitelisting are included, and whether edits are allowed.
Common mistake
Creators say yes to “usage” without asking if it means paid ads. That is where a low content fee becomes expensive.