Why it costs more
Your face, handle or identity becomes part of the ad system. The brand gets more trust and performance than a normal brand-posted ad.
How much should you charge for whitelisting?
Whitelisting means the brand can run ads through your account or creator identity. That is not the same as a normal content fee.
Calculate whitelisting →What changes the fee
Duration, paid spend, platforms, account access, territory, category exclusivity and whether the brand can edit the content all matter.
Before you say yes
Ask how long the ad can run, where it will run, whether it uses your account, and whether they also want raw files or full rights.