Content fee vs usage fee
Your content fee pays for making the video. The usage fee pays for the brand's right to run it as advertising.
Charge separately when a brand wants paid ads.
A UGC video used in paid media can generate revenue for the brand long after you deliver it. Price the usage, not just the edit.
Calculate paid usage →Short terms protect you
Start with 30, 60, 90 days or 3-6 months. If the creative works, the brand can renew instead of getting unlimited usage for free.
Watch for hidden scope
Paid ads plus multiple platforms, raw footage, edit rights or exclusivity should change the quote.