Why raw files cost more
Raw files give the brand more control and more future creative options than a finished video deliverable.
Raw footage is not a free extra.
When a brand gets unedited clips, it can cut new hooks, test ads, repurpose your work and create more assets from the same shoot.
Calculate raw footage value →What to define
Ask how many clips, whether they can edit/repurpose, how long they can use the footage, and whether paid ads are included.
Protect the scope
Raw footage plus paid ads, long duration, exclusivity or buyout should increase the quote.