What buyout can mean
A buyout may let the brand use, edit and repurpose your content indefinitely across many channels. Always define the exact scope.
Perpetual, worldwide, lifetime or full usage rights can remove your renewal leverage. They should be priced as a major commercial right.
Calculate buyout pricing →A buyout may let the brand use, edit and repurpose your content indefinitely across many channels. Always define the exact scope.
Clarify duration, platforms, territory, paid ads, edit rights, exclusivity, raw files and whether you can still use the content yourself.
If full ownership is too broad, offer limited digital/social usage for a defined period and renewal terms.