EXCLUSIVITY

How much should UGC exclusivity cost?

If a brand blocks you from working with competitors, you are giving up future income. That should be priced.

Calculate exclusivity →

What exclusivity means

You may be restricted from working with similar brands, categories or competitors for a set period.

What affects price

Category size, duration, territory, your niche, and how likely you are to lose other deals all matter.

What to ask

Define the category, competitor list, duration, territory and whether exclusivity applies to organic or paid content.

Exclusivity is not a free extra.

Price it →