BEGINNER GUIDE

UGC usage rights for beginners

Brands are not only buying a video. They may also be buying the right to use it in ads, emails, websites or campaigns.

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Creation fee

This is the price for making the content: filming, editing, revisions and delivery.

Usage fee

This is the price for what the brand can do with the content after delivery.

Rights to watch

Paid ads, whitelisting, raw footage, exclusivity, full rights and unlimited usage can all change the quote.

New to UGC? Do not guess the usage fee.

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