What are usage rights?
Usage rights define what a brand can do with your content after delivery: where it can run, for how long, on which platforms, and whether it can be used in paid advertising.
Your content fee is not the full price when a brand wants paid ads, whitelisting, raw footage, exclusivity or full rights.
Calculate usage rights →Usage rights define what a brand can do with your content after delivery: where it can run, for how long, on which platforms, and whether it can be used in paid advertising.
Duration, paid ads, whitelisting, platform scope, territory, exclusivity, raw files and buyout/full ownership can all increase the quote.
Ask whether the use is organic or paid, how long they need it, which platforms and territories are included, and whether they want to edit or own the content.