Why whitelisting costs more
The brand is borrowing your social identity and trust to run paid ads. The longer the term and broader the use, the more valuable the right becomes.
Whitelisting lets a brand run ads through your account or identity. That is not a normal content-only deliverable.
Calculate whitelisting pricing →The brand is borrowing your social identity and trust to run paid ads. The longer the term and broader the use, the more valuable the right becomes.
Ask which account, which ad platforms, how many videos, duration, edit rights, spend expectations, territory and exclusivity.
If the budget is low, offer a shorter term such as 30 or 90 days instead of giving broad whitelisting rights for free.